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Kennedy, Amanda

1attitude 1behavior 1celebrity 1celebrity authenticity 1celebrity brands 1celebrity investment 1film persona 1transgression

1Ilicic, Jasmina 1Kulczynski, Alicia

Date

12019 12021

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1attitude 1behavior 1celebrity 1celebrity authenticity 1celebrity brands 1celebrity investment 1film persona 1transgression

1Ilicic, Jasmina 1Kulczynski, Alicia

Date

12019 12021

Title
Creator
Date

Promoting authenticity through celebrity brands

- Kennedy, Amanda, Baxter, Stacey M., Kulczynski, Alicia

Creator: Kennedy, Amanda , Baxter, Stacey M. , Kulczynski, Alicia
Resource Type: journal article
Date: 2021

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

- Kennedy, Amanda, Baxter, Stacey M., Ilicic, Jasmina

Creator: Kennedy, Amanda , Baxter, Stacey M. , Ilicic, Jasmina
Resource Type: journal article
Date: 2019

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English (Australia)
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